Developing a Clientele
How do I develop a clientele?
You will build your client base the same way as beauticians, nail techs, doctors and other professionals do. They begin
with family and friends, develop a good reputation, and word spreads.
Make a Contact List
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Create your potential customer, hostess & team member list. A sheet or notebook for all of it in one place is best for tracking. Think in terms of creating an invitation list to a large church wedding. The average large church wedding in America sends out 150 family invitations, which encompasses 300-450 people inside those households. If you don’t have numbers, that’s okay, FB message them “Hey I have a favor to ask you, what’s your number so I can give you a call?!” I don’t mention why I’m asking until I can call them live with my booking script! If they live far away- THATS OKAY, we have virtual beauty options.
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Add to this list each day as you meet or think of new people.
Try this Exercise!
Now grab a pen and try the following exercise. You’ll be surprised how quickly your list grows! Write your contact list on a notebook piece of paper with their names and phone numbers!
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current job
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old job
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school or college
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sports/hobbies
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children’s activities
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church
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community activities
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landlord
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realtor
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helps you at the cleaners
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met on vacation
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checked you in at your last hotel
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gives your child lessons
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hairdresser
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pharmacist
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PTA/PTO
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Girl Scouts/Boy Scouts
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health club/gym
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travel agent​
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bank teller
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florist
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nurses & doctors
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jewelers
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business acquaintances
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interior decorator
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sales and service people
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sisters
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aunts
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cousins
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nieces
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teachers
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daycare workers
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classmates​
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children's playmates' parents
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coaches
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employees at work
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management personnel at work
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fellow bus/carpool riders
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current neighbors
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old neighbors
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holiday card list
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old friends
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new friends
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casual acquaintances
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met through your parents
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met through your significant other